Skills & Competencies for Social Media Analyst II

Social Media Analyst II job profile

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JOB SUMMARY for Social Media Analyst II

Collects and analyzes data related to social media marketing campaigns.

JOB RESPONSIBILITIES for Social Media Analyst II

Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders.

Social Media Analyst II SALARY RANGE

BASE 50%
$76,517
TOTAL 50%
$78,703
Job Level
P02
Job Code
SM15000425
Education/Degree
Bachelor's Degree
Reports To
Manager

Social Media Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Social Media Analyst II

1 Job Family Competencies – Content Management System
Proficiency Level -2
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Follows the basic concepts and principles of content management systems.
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Level 2 Behaviors
(Light Experience)
Selects and compiles data in a content management system to drive structure.
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Level 3 Behaviors
(Moderate Experience)
Uses content management systems to track any changes on documents and database records.
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Level 4 Behaviors
(Extensive Experience)
Oversees overall functions of content management systems to drive communication on all marketing platforms.
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Level 5 Behaviors
(Mastery)
Leads all facets of the content management system to focus on improving its efficiency.
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2 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Cites examples of content marketing approaches and practices.
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Level 2 Behaviors
(Light Experience)
Applies professionalism in creating a content marketing approach.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with other team members in producing campaigns to generate more leads.
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Level 4 Behaviors
(Extensive Experience)
Creates specific content marketing to drive incremental increases in sales.
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Level 5 Behaviors
(Mastery)
Designs content marketing tools to provide competitive advantage.
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3 Social Media Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst II
Proficiency Level - 4
5 Competency for - Social Media Analyst II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Social Media Analyst II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Cites steps and tips to improve attention to detail in the workplace.
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Level 2 Behaviors
(Light Experience)
Keeps full attention when listening to understand the message.
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Level 3 Behaviors
(Moderate Experience)
Balances between accuracy and efficiency for different tasks or programs.
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Level 4 Behaviors
(Extensive Experience)
Creates and implements quality management processes for our business.
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Level 5 Behaviors
(Mastery)
Defines possible hurdles to projects and creates strategies to deal with them.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Cites examples of initiative in own personal or professional life.
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Level 2 Behaviors
(Light Experience)
Assists others without being asked to achieve more than what is expected or required.
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Level 3 Behaviors
(Moderate Experience)
Implements workflow initiatives to improve efficiency and productivity.
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Level 4 Behaviors
(Extensive Experience)
Improves processes that contribute to business and company-level strategies.
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Level 5 Behaviors
(Mastery)
Coaches others to foster an environment that can adapt quickly and willingly to rapid change.
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3 Social Media Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst II
Proficiency Level - 4
5 Competency for - Social Media Analyst II
Proficiency Level - 5

Summary of Social Media Analyst II skills and competencies

There are 0 hard skills for Social Media Analyst II.
9 general skills for Social Media Analyst II, Content Management System, Content Marketing, Copywriting, etc.
7 soft skills for Social Media Analyst II, Attention to Detail, Initiative, Effective Communication, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Analyst II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Effective Communication.

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